Disclaimer: This case study is based on my resume. Since I do not have permission to provide details, I cannot include screenshots or disclose the brand's name. However, you can verify this brand in my work history by reviewing my resume and LinkedIn profile.
Objective: Improve crawl efficiency, resolve technical SEO issues, and optimize performance for a large, high-traffic electronics website.
Background: The client, a global electronics brand, operated a large-scale website managed by multiple teams. This structure led to challenges such as duplicate content and crawl inefficiencies, which impacted the site's overall performance. A comprehensive technical audit revealed critical issues, including numerous 404 errors and redirect loops. To address these problems, a streamlined system was implemented to manage 301 redirects effectively, significantly enhancing site performance and user experience.
Challenges:
Crawl Inefficiencies: Excessive redirect chains and crawl errors hindered search engines from indexing key pages.
Technical Errors: 404s, broken links, and improper redirects hurt user experience.
Strategy:
Technical SEO Audit:
Conducted a comprehensive audit using tools like DeepCrawl, Conductor, Screaming Frog, and Google Search Console to identify crawl inefficiencies, errors, and areas for improvement.
Prioritized critical issues based on their impact on search engine performance and user experience.
Optimization of Redirects and Links:
Sent a detailed list of 301 redirects and 404 errors to the development team for manual resolution.
Execution:
Rolled out technical fixes in phases, starting with high-impact issues.
Sent monthly lists of 301 redirects and 404 errors to the development team for resolution.
Collaborated with developers to ensure seamless implementation of changes.
Utilized monitoring tools, including Conductor, to track crawl activity, error resolution, and site performance.
Followed up with the development team to ensure completion of assigned tasks.
Mapped efforts to changes in search rankings and traffic to measure impact.
Results:
Improved Crawl Efficiency:
Significant reduction in crawl errors and improved indexing of priority pages.
Boosted Search Visibility:
Higher rankings for key product pages and improved overall SEO performance.
Streamlined Maintenance:
Simplified processes for ongoing technical errors
Key Takeaways:
A thorough technical SEO audit is essential to identify and resolve crawl inefficiencies and errors.
Collaboration with development teams ensures the effective implementation of fixes.
Conclusion: The technical SEO enhancements for the electronics brand’s website significantly improved crawl efficiency, site performance, and search visibility. This case study highlights the importance of addressing technical challenges to support robust SEO strategies and seamless user experiences.
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