Parth Shah - SEO Resume

SEO MANAGER | EDITORIAL CONTENT STRATEGY & TECHNICAL SEO

Strategic and data-driven SEO Manager with extensive experience in technical SEO, and editorial content strategy. Proven ability to drive organic growth for high-traffic financial, e-commerce, and news websites. Skilled at leveraging SEO tools, trend analysis, and performance metrics to optimize content for visibility, engagement, and revenue growth. Adept at cross-functional collaboration to deliver impactful results aligned with business objectives.

SKILLS & TOOLS

Editorial SEO | Performance Analytics | Content Strategy | Technical SEO | Looker | Airtable | Google Analytics | Page Speed Optimization | Technical Audits | Crawl Efficiency | Hreflang Implementation | Screaming Frog | Lighthouse | SEMrush | Ahrefs | Conductor | Adobe Analytics | Google Search Console | Robots.txt | Schema Markup | KPI Tracking | SQL | JIRA | Chrome Dev Tools

EXPERIENCE

Yahoo - Senior Content Operations Analyst - Commerce | New York, NY) - July 2023 - November 2024

Summary: Content operations combine SEO, data, and content, using tools to help editorial teams plan, create, and track evergreen content.

• Yahoo Personal Finance: Developed and executed high-impact content strategies for financial verticals (credit cards, banking, mortgages) by aligning editorial goals with user search intent and business KPIs, driving substantial gains in organic traffic and user engagement.

  • Delivered weekly performance reports that identified underperforming content and provided actionable SEO recommendations to enhance visibility and engagement. Focused on key KPIs, including search traffic, internal traffic, CTR, keyword rankings, and content volume, driving continuous optimization and measurable improvements.

  • Assisted product team in prioritizing finance calculators by analyzing market trends, competition, and monetization potential. 

  • Designed a scalable content refresh automation system using Airtable, enabling editors to better plan out their updates, which were crucial to improving and maintaining keyword rankings..

• AOL Personal Finance: Collaborated closely with the Editorial and SEO teams to develop content plans for senior finance.

  •  Specific verticals include retirement, savings, and budgeting. Recommend content updates based on past performance data

  • Designed a comprehensive content workflow that prioritized audience engagement, revenue generation, and SEO performance. Strategically emphasized breaking and trending topics alongside evergreen SEO-optimized content to maximize reach and monetization.

• Yahoo Lifestyle: Worked with Editorial teams on Gifting, Style, and Home content to target high-demand search terms.

  • Planned and executed tentpole strategies, aligning with content calendars for major events.

  • Analyzed CTR post-events to assess content performance and optimize future strategies.

• Tools and Processes: Used Airtable to improve team communication, and built Looker dashboards for performance analysis and process documentation.

iProspect - SEO Senior Manager, | New York, NY - July 2022 - June 2023

SEO Manager  — May 2021 - July 2022

SEO Senior Associate — August 2019 - May 2021

Summary: Managed larger clients as part of a CPG, Tech, and Pharma verticals team. 

• P&G: Led SEO projects for Gillette, Venus, Joy, and Art of Shaving brands, supporting their transition to a DTC model. 

  • Collaborated with regional SEOs to standardize hreflang XML sitemaps, resolving international SEO cannibalization and reducing non-U.S. Gillette content in U.S. search results by over 90%.

  • Developed Looker dashboards to streamline SEO reporting across four brands, reducing reporting time and enabling deeper analysis.

  • Conducted a content gap analysis for Gillette, focusing on key search terms such as "beard styles" and "facial hair styles," leading to a significant improvement in rankings and securing multiple answer box wins. 

• Samsung: Ensured new launches followed SEO guidelines, identified technical issues, and collaborated on efficient preparation.

  • Conducted comprehensive technical audits to resolve issues like 404 errors and redirect loops, enhancing crawl efficiency, indexability, and site performance metrics across multiple high-traffic websites.

  • Actively participated in Samsung's launch team calls, collaborating with the development team to ensure alignment with our SEO strategy. Led comprehensive reviews of all assets, providing actionable feedback to guarantee adherence to technical SEO best practices and successful implementation.

• Merck: Conducted a page speed audit, improving scores by 75% after a Next.js update. Managed 5-8 brands with monthly reports, and technical audits, and created a client-specific reporting template.

ForwardPMX - SEO Strategist | New York, NY— March 2017 - July 2019

Summary: Managed SEO programs for 3-5 smaller clients at a time, serving as the primary contact, in finance, non-profit, denim, home decor, home improvement, electronics, and personalized goods verticals.

• 7 for All Mankind: Identified content gaps, resulting in double-digit YoY traffic growth, increased AOV, and an 81% YoY increase in 1st-page rankings.

  • Conducted end-to-end SEO audits,  identifying issues like duplicate and thin pages, internal linking, and slow page speed. 

    • Enhanced page speed by 60% through image compression and lazy loading, leading to increased conversion rates. 

  • Redesigned monthly reporting to highlight SEO’s contribution to total revenue and traffic, while incorporating initiative-specific projections. Established a framework to track progress, ensuring accountability for myself and the team in achieving targeted outcomes.

• ABC Home: Enhanced product taxonomy to improve SEO visibility, user engagement, and overall conversions. 

  • Conducted a thorough analysis of traffic decline, identifying six key factors contributing to the drop, including several algorithm updates, changes in partnerships, reduced content in the furniture category, de-emphasis on interview-style content in the blog, and a lack of detailed content on product pages. 

  • Leveraged insights from Google Analytics, Google Search Console, SemRush, and Wayback Machine to uncover these issues, allowing targeted strategies to recover lost traffic and optimize site performance.

  • Created SEO-optimized above-the-fold copy for ABC Home's rug listings, resulting in an immediate boost in rankings and a measurable increase in click-through rates and conversions.

• Ace Hardware: Supported website re-platforming with technical audits, and content migration, improving search visibility and rankings.

  • Redesigned category taxonomy for Ace Hardware using search behavior analysis and competitor benchmarking, improving product discoverability and driving a X% increase in organic click-through rates.

• Batteries Plus: Executed a comprehensive canonicalization strategy, reducing duplicate content by 40% and achieving measurable search visibility and CTR gains.

EDUCATION

Hofstra University,  Hempstead, N.Y. | Bachelor of Business Administration | May 2008